Meet Deanna

Founder, Spark By Design Co.

Deanna Schefter is the founder of Spark By Design Co., a personal transformation and life-design company built on a simple but powerful belief: your life doesn’t change until you change the person who is creating it.

For more than a decade, Deanna built and successfully operated her own spa and salon business as a Medical Aesthetician, developing not only a deep understanding of personal transformation, but also the entrepreneurial discipline, leadership, client relationships, and accountability required to build something from the ground up.

Her work eventually led her in a new direction when she transitioned into the weight-loss industry as a consultant with Jenny Craig. There, Deanna quickly distinguished herself as the top weight-loss consultant in Alberta, working closely with clients and witnessing firsthand the challenges that occur when people attempt to change their lives through willpower and external solutions alone.

It was during this chapter of her career that Deanna experienced a fundamental shift in how she understood transformation.

She began to recognize that lasting weight loss was rarely just about food, calories, exercise, or following a prescribed plan. The physical changes were often the visible result of something much deeper happening internally.

Clients could be given the right information, the right meal plan, and the right strategy—but if their identity, habits, standards, environment, and relationship with themselves remained unchanged, lasting results were difficult to sustain.

The real transformation had to begin from within.

That realization became the foundation for what would eventually become Spark By Design.

Deanna began developing a philosophy around the idea that meaningful change comes from taking complete ownership of the life you are creating. Instead of constantly reacting to circumstances, blaming external factors, or waiting for motivation to appear, individuals can learn to intentionally design the person they want to become—and then build their lives around that identity.

At the heart of her philosophy is self-ownership: the willingness to stop outsourcing responsibility for your results and recognize the role your choices, habits, standards, and actions play in creating your reality.

From there comes standard elevation—raising the expectations you hold for yourself and becoming unwilling to continue living below the standard of the person you know you are capable of becoming.

But standards without accountability don’t create transformation.

Deanna’s approach emphasizes personal accountability, intentional habit change, environmental alignment, and consistent execution. The objective isn’t perfection. It is learning how to take responsibility for your direction, recognize when you have fallen out of alignment, and make the decision to move forward again.

What began as a realization about weight loss evolved into something much bigger.

Deanna recognized that the same principles that help someone transform their relationship with food, their body, and their health can be applied to virtually every area of life—relationships, career, business, confidence, finances, personal growth, and the way someone chooses to show up in the world.

The question changes from:

“How do I fix this part of my life?”

to:

“Who do I need to become to create the life I want?”

That philosophy is at the core of Spark By Design.

Today, Deanna brings together more than a decade of entrepreneurship, years of client-focused transformation work, and her experience helping people create lasting behavioral change to guide individuals through a more comprehensive approach to personal development.

Spark By Design is not about becoming someone else. It is about intentionally becoming the person you choose to be—and building a life that reflects that choice.

Through a framework grounded in self-ownership, standard elevation, accountability, habit transformation, intentional action, and personal design, Deanna helps people move beyond temporary motivation and begin creating sustainable change from the inside out.

Her mission is to help people understand that they are not simply participants in their lives.

They are the architects.

And when you take ownership of the architect, you can begin to redesign the life.